It all started with exasperation.
“It’s not supposed to be this hard.”

In the early 1990s, I struggled after more than a decade of self-employment, trying to figure out how to grow my arts consulting firm. I read books, devoured audio programs (on cassette tapes), subscribed to magazines, and began exploring this new thing called the Internet. Frustrated that I couldn’t find any solid guides on starting a one-person business, I wrote one for all those who now wanted to join me.

Little did I know that it would start a revolution called solopreneurship.

A pioneer, ready for a new generation.

In 2023, I celebrae ttede 30th anniversary of that first book, Working Solo. It’s the book I wished I’d had when I started my business years earlier.

I launched this Substack newsletter to share insights from the journey, to consider what’s changed, and, most of all, to chart the future.

Discover what it really takes.

Whether you’re thinking about making the leap, have embarked upon the journey, or are a seasoned pro, the archieve here lets you explore the things that make a solopreneur venture work. How your mindset outranks your skillset. Why selling is hated by solopreneurs, but doesn’t need to be. And just how much should you charge, anyway?

Of course, there’s much more.

Marketing, business models, scaling, strategic partnerships, funding, legal entities, hiring contractors, tax traps, and more. I’ve lived it all — and want to save you buckets of wasted time, energy, and money.

Enjoy the archives, and come visit my new home.

I’m proud of my work here on Substack, and hope it helps you on your solo journey.

I also invite you to join me in my new adventure, SOLO — a newsletter to help solopreneurs stand out.

Each week, I share actionable advice and insights on building your visual authority with personal branding, design, and visual frameworks. My aim is to help you stand out, and become a magnet for new clients and opportunities.

Thanks for reading here and for joining me as a reader of SOLO, my new newsletter.

Here’s to your solo success!

—Terri Lonier

Subscribe to Terri Lonier’s Working Solo Newsletter (archives)

Read the newsletter archives of the pioneer of the solopreneur movement on what it takes to build — and sustain — a one-person business. Then join her at her new newsletter, SOLO.


My first book, Working Solo, launched the solopreneur movement (and the term ”solopreneur“) • I help solopreneurs stand out through design and visual authority • 5X business book author • Founder, Solo Business School